Media

A day after Facebook took a major hit on the markets, Twitter has seen its share value

  A day after Facebook took a major hit on the markets, Twitter has seen its share value fall by more than 20 per cent. For more on why, we spoke with Lisa Montenegro, a digital marketing expert based in

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CTV News Channel: ‘Not a surprise’ – Expert Opinion by Lisa Monenegro

  Watch Video – https://www.ctvnews.ca/video?clipId=1448373&playlistId=1.4028878&binId=1.810401&playlistPageNum=1&binPageNum=1

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Canada’s social media outreach to asylum seekers may not be as ‘aggressive’ as it seems

  Canada’s federal government could be doing a better job reaching out to people who are thinking of crossing the Canada-U.S. border irregularly and claiming asylum, experts suggest, and it could start by actually paying for ads on social media. The

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Social Media: Measuring The ROI

  All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI). It is surprising to me to still hear businesses comment that social media is optional and not

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Facebook accused of using ‘sentiment analysis’ to target kids feeling ‘stressed’ or ‘anxious’

Facebook has been accused of tracking users’ emotions to share with advertisers, according to an internal document that was leaked to The Australian newspaper on Monday. The social media giant allegedly used “sentiment analysis” to enable curated advertising practices addressing

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When Canadian companies unwittingly advertise on Breitbart

Borrowell CEO Andrew Graham was in for a shock when some customer feedback recently reached his desk. Unbeknownst to Graham, the Toronto-based loan company’s digital ads were running on the website of Breitbart News Network. That’s the far-right outlet formerly

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This week in small business: Become a master of DIY market research

I was really pleased to find some good guidance on market research to share with you this week. It’s a topic that doesn’t get much attention, but one that can make or break a startup or any plans for expansion.

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Keywords Or Topics: When It Comes To SEO, Which Is Best For Blogging?

If you’ve been in the SEO world for any amount of time, you’ve probably heard all of these statements at some point: SEO is dead. SEO is alive and well. All of your blog posts must come from keywords. You should

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LinkedIn Changes That You Need To Know About This Year

Our customers are always asking us what is new in terms of social media. In my opinion, LinkedIn is currently the most important social media site to keep up with for business. The sheer power of optimizing a LinkedIn profile

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