Harness your Tik Tok content to inspire your audience

Tiktok Content

It has been well noted the entertainment draw of Tik Tok, with 60% of its users looking for funny or entertaining videos. However, your content can also inspire your audience.

A study by MRC Data and Flamingo, which was commissioned by Tik Tok, found that 43% of users feel inspired to try something new to them after watching the content of it on Tik Tok.

For the content, you create on the platform, utilize this to both draws in potential customers and for user-generated content. Interest your audience with what your product and/or services can do for them and let their inspiration take them onward.

Source: https://sproutsocial.com/insights/tiktok-stats/

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Payments Canada sees record growth in electronic payments 18 Nov

Payments Canada sees record growth in electronic payments


  • In a report by Payment Canada, looking at spending habits of Canadians in 2019/2020, contactless, ecommerce and in-app purchases have risen drastically
  • Analysing the 22 billion transactions made in 2019, which totalled C$9.9 trillion, it saw a drastic rise in online payments, with predictions that the further growth of ecommerce in 2020 will see a further rise
  • Ecommerce sales saw an 86% increase in this time, generating over C$54 million with clothing being the major source

Source : https://www.finextra.com/pressarticle/85026/payments-canada-records-surge-in-electronic-payments



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UPS opens new delivery hub as it readies for Christmas ecommerce surge 16 Nov


  • UPS Canada has opened their largest sorting and delivery facility in the country as it looks to prepare for a surge of ecommerce deliveries
  • The 850,000 square foot centre in Caledon, Ontario, is part of a C$500 million Canada investment plan UPS announced in 2018. Its aim is to cover the increase in online deliveries, with higher efficiency and reliability for both customers and suppliers
  • Like with many other delivery companies, including FedEx, UPS Canada is set to see an extremely busy Christmas period, hiring 5000 temporary staff across the country to deal with the demand

Source : https://www.newswire.ca/news-releases/just-in-time-opening-of-new-ups-hub-readies-canada-for-its-holiday-shipping-peak-805991962.html


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Canadian shopping boom set to carry on as ecommerce sees record sales 13 Nov


  • Canada is turning to online sales for groceries and the rapid growth is expected to carry on past the pandemic, as Canadians are drawn in by the convience of online food shopping
  • Retail ecommerce saw sales climb to a record C$3.9 billion in May, according to Statistics Canada, whilst the nations biggest grocery chain, Loblaws has said their own ecommerce sales have increased 175% in the 3rd quarter of this year
  • A survey conducted by Agri-food Analytics Lab saw 15% increase in how many were shopping online for groceries as compared to before the pandemic, with half saying they will continue to do so
  • As more and more Canadians turn to online shopping, companies have taken note. C$12 billion is being committed by companies as they look to increase their infrastructure and delivery reach

Source : https://www.bloomberg.com/news/newsletters/2020-11-13/supply-chains-latest-canada-s-online-shoppers-are-here-to-stay



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Ecommerce continues to help steady retail regrowth following early year fall 11 Nov


  • Retail sales continue to steadily grow in Canada, thanks in part to the huge success of ecommerce, with new statistics from August showing another rise
  • Growing 0.4%, to C$53.2 billion, retail saw goods such as building materials, gardening equipment and food and drink provide the largest sales, whilst apparel sales are still 12% down from August last year
  • Ecommerce sales took up a bigger slice of overall sales, rising to 5.0% of total retail trade, up from 4.8% in the month before, which overall is a 60% rise year on year

Source: https://www.retailcouncil.org/press-releases/retail-sales-continues-to-grow-slightly-in-august-as-working-from-and-staying-closer-to-home-bolster-key-product-categories/

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Google adverts under fire as small businesses say they cannot compete 10 Nov


  • Google finds its self in hot water as small businesses are coming forward to say they cannot compete due to how prominent Google makes certain adverts
  • Smaller businesses are saying prominence is being given to larger companies as they can spend more on advertising. Google currently holds 90% of global internet searches and is a valuable position to market from
  • This comes as Google, along with Facebook and Amazon, find themselves dealing with the U.S. government looking into if they control too large a section of the market, with the Justice Department looking into anti-competitive behaviour

Source : https://www.msn.com/en-us/money/companies/small-businesses-say-they-cant-afford-to-compete-on-google/ar-BB1aCQ3H





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A day after Facebook took a major hit on the markets, Twitter has seen its share value


A day after Facebook took a major hit on the markets, Twitter has seen its share value fall by more than 20 per cent. For more on why, we spoke with Lisa Montenegro, a digital marketing expert based in Toronto.

Watch Video – https://www.facebook.com/CTVNewsChannel/videos/1883949211666401/

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Canada’s social media outreach to asylum seekers may not be as ‘aggressive’ as it seems


Canada’s federal government could be doing a better job reaching out to people who are thinking of crossing the Canada-U.S. border irregularly and claiming asylum, experts suggest, and it could start by actually paying for ads on social media.

The ad buys that have been made in connection with the border crossings have been limited to search engines like Google, Global News has confirmed, with little attention paid to promoting the message that “there’s no free ticket to Canada” on social channels, where a lot of misinformation has been spreading.

Ottawa has not spent a dime, for example, on the biggest social media juggernaut of all: Facebook.

“We’ve seen this with the fake news in the U.S. election, that social media is very powerful,” said Jonathan Simon, an expert in digital marketing and visiting professor at the University of Ottawa’s Telfer School of Management.

Extensive and aggressive

Since last summer’s large influx of people crossing irregularly into Quebec, Immigration Minister Ahmed Hussen  has repeatedly stated that Canada is engaged in different kinds of outreach to correct the record about the ease of coming to Canada.

Part of the campaign has involved in-person visits from MPs to communities in the U.S., and a recent trip to Nigeria for Hussen himself. But the government also says it’s been doing targeted “social media” outreach, something that Hussen confirmed is “ongoing.”

Documents tabled earlier this month in the House of Commons tell a somewhat different story.

They outline all spending on Facebook advertising and promotion by federal government departments since the beginning of 2016, and confirm that between them, the immigration department, the Immigration and Refugee Board of Canada (IRB) and the Canada Border Services Agency (CBSA) haven’t spent any money to promote their message about asylum on Facebook.

Ottawa has instead relied on unpaid posts on government-run Facebook pages and Twitter accounts (like the one below), and videos on the immigration department’s YouTube channel.

According to Adolfo Montenegro of Toronto’s Digital Marketing Xperts (DMX) firm, these free posts are virtually useless. People typically need to already be following the accounts to be exposed to them, for starters.

“Social media channels like Facebook, Instagram, Twitter, over the last couple of years they have updated their algorithms,” he said.

The government isn’t shy about Facebook spending in other arenas. Overall, it’s spent tens of millions on the platform, and the immigration department alone has spent $2.06 million since January 2016. But that money was all for ads explaining Canada’s new electronic travel authorization program, settlement services for newcomers and the Syrian refugee program.

Over at the IRB, there was no Facebook spending at all for any reason, and the CBSA recorded $133,911 in Facebook expenses for staff recruitment campaigns.

Google targeting

A spokesperson for the immigration department explained that rather than using social media ad buys, the government has been focusing what’s called “search engine marketing” to reach potential asylum seekers.

Ottawa spent a total of $69,717 in the 2017-18 fiscal year, spokesperson Beatrice Fenelon noted, so that government ads pop up when people in certain U.S. states like New Jersey, California, Pennsylvania and New York search Google for keywords linked to Canada’s asylum system.

The ads usually aren’t seen by Canadians as a result. The department is now “assessing the next phase” of a similar search engine marketing campaign for 2018-19.

Advertising like this does have advantages, according to University of Ottawa expert Simon.

What’s good about it, he said, is that most people do use Google and when they plug in the chosen search terms, the ads will reliably pop up. It’s harder, and more expensive, to do that kind of micro-targeting on social media.

“You’re going to get a more targeted, interested approach.”

But there are drawbacks, too.

It only makes sense to try and correct the record about seeking asylum in Canada in the same social-media space where the misinformation is spreading, Simon noted. Facebook’s advertising structure allows you to target based on geographic area or people’s interests, he said, and you can test multiple ads while paying as you go. The government could easily combine that with the existing Google efforts.

Montenegro, meanwhile, was somewhat taken aback by the small amount of money spent so far on the search engine marketing, saying it more closely resembles the cost of a test campaign.

“For an actual campaign led by a government ($70,000) would be a very small amount,” he said.

Bigger problems

Conservative Immigration critic Michelle Rempel said she isn’t surprised by the details surrounding the social media campaign.

But she said there’s a larger issue. A lot of the information being circulated to potential asylum seekers isn’t untrue at all, Rempel argued, and it makes Canada seem very appealing. Over 7,500 people have crossed the border between checkpoints since Jan. 1, 2018, a significant increase over the same period last year.

“If somebody illegally crosses the border into Canada, they can make an asylum claim,” Rempel said.

The IRB has been working to speed up those processing times, the Liberals have countered, and efficiency has already improved by up to 40 per cent.

Still, Rempel said, the government can spend as much money as it wants on ads, “but the reality of how people can enter the country and then stay here, even if they don’t have a valid asylum claim, is the problem.”

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