Online Business

Harness your Tik Tok content to inspire your audience

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Tiktok Content

It has been well noted the entertainment draw of Tik Tok, with 60% of its users looking for funny or entertaining videos. However, your content can also inspire your audience.

A study by MRC Data and Flamingo, which was commissioned by Tik Tok, found that 43% of users feel inspired to try something new to them after watching the content of it on Tik Tok.

For the content, you create on the platform, utilize this to both draws in potential customers and for user-generated content. Interest your audience with what your product and/or services can do for them and let their inspiration take them onward.

Source: https://sproutsocial.com/insights/tiktok-stats/
https://newsroom.tiktok.com/en-us/new-studies-quantify-tiktoks-growing-impact-on-culture-and-music

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UPS opens new delivery hub as it readies for Christmas ecommerce surge 16 Nov

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  • UPS Canada has opened their largest sorting and delivery facility in the country as it looks to prepare for a surge of ecommerce deliveries
  • The 850,000 square foot centre in Caledon, Ontario, is part of a C$500 million Canada investment plan UPS announced in 2018. Its aim is to cover the increase in online deliveries, with higher efficiency and reliability for both customers and suppliers
  • Like with many other delivery companies, including FedEx, UPS Canada is set to see an extremely busy Christmas period, hiring 5000 temporary staff across the country to deal with the demand

Source : https://www.newswire.ca/news-releases/just-in-time-opening-of-new-ups-hub-readies-canada-for-its-holiday-shipping-peak-805991962.html

 

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Canadian shopping boom set to carry on as ecommerce sees record sales 13 Nov

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  • Canada is turning to online sales for groceries and the rapid growth is expected to carry on past the pandemic, as Canadians are drawn in by the convience of online food shopping
  • Retail ecommerce saw sales climb to a record C$3.9 billion in May, according to Statistics Canada, whilst the nations biggest grocery chain, Loblaws has said their own ecommerce sales have increased 175% in the 3rd quarter of this year
  • A survey conducted by Agri-food Analytics Lab saw 15% increase in how many were shopping online for groceries as compared to before the pandemic, with half saying they will continue to do so
  • As more and more Canadians turn to online shopping, companies have taken note. C$12 billion is being committed by companies as they look to increase their infrastructure and delivery reach

Source : https://www.bloomberg.com/news/newsletters/2020-11-13/supply-chains-latest-canada-s-online-shoppers-are-here-to-stay

 

 

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Ecommerce continues to help steady retail regrowth following early year fall 11 Nov

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  • Retail sales continue to steadily grow in Canada, thanks in part to the huge success of ecommerce, with new statistics from August showing another rise
  • Growing 0.4%, to C$53.2 billion, retail saw goods such as building materials, gardening equipment and food and drink provide the largest sales, whilst apparel sales are still 12% down from August last year
  • Ecommerce sales took up a bigger slice of overall sales, rising to 5.0% of total retail trade, up from 4.8% in the month before, which overall is a 60% rise year on year

Source: https://www.retailcouncil.org/press-releases/retail-sales-continues-to-grow-slightly-in-august-as-working-from-and-staying-closer-to-home-bolster-key-product-categories/

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Google adverts under fire as small businesses say they cannot compete 10 Nov

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  • Google finds its self in hot water as small businesses are coming forward to say they cannot compete due to how prominent Google makes certain adverts
  • Smaller businesses are saying prominence is being given to larger companies as they can spend more on advertising. Google currently holds 90% of global internet searches and is a valuable position to market from
  • This comes as Google, along with Facebook and Amazon, find themselves dealing with the U.S. government looking into if they control too large a section of the market, with the Justice Department looking into anti-competitive behaviour

Source : https://www.msn.com/en-us/money/companies/small-businesses-say-they-cant-afford-to-compete-on-google/ar-BB1aCQ3H

https://www.theglobeandmail.com/business/international-business/article-google-ad-costs-irk-small-business-owners/

 

 

 

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